Welcome to the third edition of the Decision Intelligence Digest!
In May, we kicked things off with a bold assertion: decision intelligence is what’s next in analytics, along with a host of news articles, analyst reports, and other “can’t miss” information to make our case.
In June, we dug into one crucial element of decision intelligence: augmented analytics.
Today, let’s talk about personalization. If decision intelligence is what’s next, and augmented analytics is what makes it so different from business intelligence, then personalization is the method by which large, complex organizations use decision intelligence (and the tech that makes it work) to build a truly data-driven culture across the enterprise.
Personalization is core to the future of analytics. Omri Kohl, our CEO and one of Pyramid’s three founders, says it best:
BI and analytics leaders can use personalization to make decision intelligence something anyone can use, driving adoption beyond the people with technical skills. Personalizing the data-driven decision-making experience enables anyone to use data seamlessly within their existing processes and systems to aid their daily decisions.
That’s a snippet from Omri’s latest blog, Personalizing Decision Intelligence with Augmented Analytics. In it, Omri defines personalization, explains why it’s so important today, and shows why Gartner was so impressed with the Pyramid Platform, leading to our #1 ranking for augmented analytics in the 2022 Gartner Critical Capabilities report. Personalization (and with it, adoption) is one of the key outputs of augmented analytics).
(By the way, Omri frequently publishes articles on the big, exciting ideas and innovations around big data, analytics, and emerging technologies. You can read his stuff on our blog and at www.datashark.com. He’s also a great follow on LinkedIn!)
This is a timely topic! We also love this article by David Menninger, SVP & Research Director at Ventana Research, who places personalization in the context of the larger evolution from legacy BI to decision intelligence.
Using data from Ventana’s recent Analytics and Data Benchmark Research, David argues that today, even the most basic form of personalization—profile-specific alerts and notifications—is not yet the norm. Currently, “only 1 in 5 organizations (20%) has completely adequate technology to accomplish alerts and notifications.”
We should be doing better. That’s because the technology to accomplish much more tailored forms of personalization already exists; indeed, SO MUCH is possible right now. Here’s another passage from David:
The advent of artificial intelligence and machine learning (AI/ML) has changed the way we can think about and affect personalization. We can use heuristics and AI/ML to recognize who people are, what they do, and how they work. We can determine with whom they are similar and use those patterns as well to help personalize the interactions to be more tailored to them. […] All this information can be useful in providing a more personalized experience.
And here’s one more mic-drop from the article:
I have had a front-row seat in the evolution of the data and analytics market. Business intelligence (outdated insights for the few) gave way to self-service analytics (inconsistent and siloed insights for the many, delivered by the elite few with technical skills), which paved the way for decision intelligence (a strategic, organization-wide approach to analytics that empowers anyone to make faster, more intelligent decisions).
Ventana Research selected the Pyramid Decision Intelligence Platform as the winner of the Analytics category in its 15th annual Digital Innovation Awards! It means a lot, coming from such a highly-regarded analyst.
Thank you for reading the Decision Intelligence Digest. If you would like to learn more about Pyramid Analytics, the Pyramid Platform, or want to hear how others in your industry are changing their approach to enterprise analytics, let’s set up a time to talk.