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Linksbridge Levels Global Health Data-Access Playing Field with Decision Intelligence

Linksbridge

Linksbridge levels the global health data-access playing field with decision intelligence via Pyramid Analytics.

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THE CHALLENGE

Health information powerhouse uses Pyramid Analytics to enable faster, more intelligent decisions with any data, for any person, and any analytics need

Linksbridge, a social purpose corporation founded in 2008, works with nonprofit and social impact partners for nonprofit goals. They provide information on global health to everyone who wants it, additional assets for global health partners, and consulting and project services—working with organizations such as the Bill & Melinda Gates Foundation, UNICEF, and WHO, among others. They attempt to help the sector modernize with innovations, business techniques, data science, and digital ways of working.

While Linksbridge is based in Seattle and has 35 employees, they work directly with hundreds of people worldwide — external stakeholders who need access to Linksbridge’s life-saving data and analytical insights. While these stakeholders may understand immunizations and vaccines, they don’t necessarily know about databases or web technologies.

“We want people [outside our organization] to slice and dice and look at data,” says Linksbridge principal Robin Schofield. “We think people should be curious about data and use it to ask more questions rather than passively consuming it. … And nobody these days wants to be providing some kind of concierge service in 1980s or 1990s style, where people say, ‘Oh, can you provide this datacard? And can you provide this chart?’ We wanted to do something sensible and provide all that online.”

The BI tools Linksbridge was using could not provide the services they needed to modernize their data practices and meet their web-based goals. They required a decision intelligence solution that would deliver a much better web experience and offer:

  • quick, direct access to any data in a single view
  • tailored, governed, no-code, self-service experiences for any person and organization
  • simplified analytics through frictionless integration with existing tools, particularly React, which powered their main platform

THE SOLUTION

Linksbridge went through an “exhausting” evaluation exercise before choosing Pyramid Analytics to enable faster, more intelligent access and decisions with any data, for any person, and any analytics need.

“We picked Pyramid because of its web capabilities,” Robin says. “A lot of other business intelligence tools can’t easily embed in a third-party website. And we have both data and information — not just tabulated numbers that easily render in some kind of chart; there is also intelligence about what’s happening in pharmaceutical markets and information about immunization campaigns. We wanted to bring all our assets together in one place, one view, for users. The key to that was the ability to render good visualizations. We found Pyramid was the best in terms of having native React components, the underlying security access model, etc.”

“Embedding and the web experience are things Pyramid really shines on,” adds Tim Anderson, Linksbridge’s lead web developer. “I can’t state that enough … because the others just haven’t caught up.”

THE RESULT

In addition to providing frictionless integration with its existing technology, the ability to blend data from multiple sources, and methods to level the data-access playing field, Pyramid’s Decision Intelligence Platform has given Linksbridge the unified, web-based, single-view user experience it had been seeking.

“At the moment, you can go to a website we have that has pharma use, a separate website that has a campaign calendar, and a third website that has data on it,” Robin says. “Using Pyramid, you’re able to go to one asset, and if you’re interested in typhoid, read the latest typhoid product development stories, look at demand for typhoid vaccines, see how that correlates to campaigns of typhoid immunization. It’s a very big user experience benefit.”

“There’s also an element to democratizing data,” Robin adds. “If you sit in Geneva in a big organization, at the moment you get a lot of attention, and you can advocate for your needs, what you want, etc. But if you’re sitting in Zimbabwe, people may not know you exist, but your needs, your value, or the value of your requirements are actually significantly higher. So, we’re pretty determined to use Pyramid to connect to different constituencies and meet the needs of underserved communities.”

To that end, part of Linksbridge’s goal is to “tip negotiating advantage in favor of public entities versus private.” With Pyramid’s AI-guided, no-code experience with governed self-service, Linksbridge can now enable tailored levels of access to their data and insights to the different organizations with which they work, granting nonprofits the highest level of access, while industry gets a lower level.

Linksbridge isn’t stopping there, however. “At the moment, if you are in Zimbabwe, looking at cholera, seeing when’s the next cholera campaign, checking out pricing of cholera vaccines, you may actually have a cholera problem, which directly affects people,” Robin says. “If you were looking for shoes in the same way, you’d have three popups offering a coupon to Zappos or wherever you buy your shoes. It’s unacceptable in global health that people with real problems, real needs, don’t experience some kind of alert, which allows us to reach out to them and say, ‘Hey, we noticed you do a lot searching for cholera. Do you have a specific interest or concern? How do we connect you with resources you need to potentially help?’ Pyramid is part of our front-end solution for being able to spot that and actually treat these types of inquiries as very valuable data in their own right.

“Pyramid, which allows us to make data available with an underlying security access model, 24 hours a day, seven days a week, for people who need to use them, is a major enabler. Now, essentially, a thousand people can hit our information assets straight away without us blinking. Without Pyramid, we couldn’t do that.”

Pyramid with its underlying security access model—available to remote users 24 hours a day, seven days a week—is a major enabler of our work.

– Robin Schofield, Principal at Linksbridge
CHALLENGE SOLUTION RESULT
Thousands of external stakeholders worldwide lacked easy, web-based, always-on access to data and insights. Linksbridge chose Pyramid Analytics to provide quick, direct, access to any data in a single view. Data is available to stakeholders through an underlying security access model, 24 hours a day, seven days a week.
Different partner organizations needed different levels of access. Pyramid’s AI-guided, no-code experience with governed self-service lets Linksbridge enable tailored levels of access to their data and insights to the different organizations with which they work. Linksbridge can achieve its goal to “tip negotiating advantage in favor of public entities versus private” by granting nonprofits the highest level of access, while industry gets a lower level.
Linksbridge needed a tool with native React components. Pyramid provides modern and frictionless integration embedded in Linksbridge’s existing tools and technology. Linksbridge now has a unified analytics experience with a seamless pipeline.
Data and insights came from difference sources and didn’t lend themselves to quick charts. Pyramid lets Linksbridge blend multi-source direct data into meaningful insights and visuals with the fastest direct query engine. Stakeholders can see all the data and insights on any topic from multiple sources in a single view.

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