Like many companies, CRU is in the information business. What makes CRU different, however, is how they use data to drive decisions, both internally and externally, across the organization. Since its early days as a publishing business in the mining, metals, and fertilization space to its present incarnation as the world’s leader in commodity market analysis, CRU is passionate about driving better decisions with data.
But it wasn’t always the case. CRU’s sales teams used to lack 360-degree visibility into their customers’ pipeline, its finance teams relied heavily on manual reporting, and its team of analysts relied on individual tools and spreadsheets to analyze their respective markets. However, in the last decade, CRU more than doubled its business and has become an indispensable player in the commodities arena, setting global pricing and providing competitive insights for some of the world’s most recognized brands
Just what changed? How did CRU do it?
Join us for this short 30-minute webinar with CRU’s Director of Technology and Analytics Will Blake.
You’ll learn how CRU uses analytics to:
Richard Osbourn VP of Customer Success at Pyramid Analytics