Risa Peterson

As the Vice President, Demand Generation, I lead a remote team of marketing professionals who collaborate with technology partners and sales to generate high-impact demand and revenue opportunities. With over 15 years of experience in B2B marketing for high-growth technology and software organizations, I have developed a strategic vision and a growth mindset that enable me to deliver results and value for my company and customers.

My core competencies include leadership, strategic planning, demand generation, field marketing, ABM, and communications. I constantly seek to learn and improve my skills and knowledge in the ever-changing marketing landscape. I am passionate about building relationships, empowering my team, and serving my community. As a hockey mom and coach, I also enjoy spending time with my family and sharing my love for the sport.