Aberdeen Strategy & Research: Decision Intelligence Brings Unparalleled Value

Aberdeen Strategy & Research, an analyst firm with expertise in Analytics and Data Management (and division of Spiceworks Ziff Davis), recently published a report on the many growing challenges organizations are facing in current market conditions. Aberdeen identifies a holistic approach to decision intelligence will be the preferred methodology for best-in-class organizations moving forward.

Technology is accelerating the decisions required to establish and maintain competitive advantage. In fact, half (49%) of Aberdeen’s Best-in-Class organizations are investing in, and reporting that artificial intelligence (AI) will be a mission-critical element of their business strategy—faster decision-making being cited as the leading benefit of AI (86% reporting).

From the report (based on Aberdeen’s research)

• 37% of business leaders say that there is more data available than can be used for meaningful analysis
• 35% say the competitive landscape necessitates becoming more data-driven
• 32% say that critical business decisions require more sophisticated analytics support

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