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Digital Transformation

What is digital transformation?

Digital transformation is a process an organization undergoes to remain competitive in the digital age. It involves adopting digital technologies to improve how a company operates, such as how it produces goods, delivers services, processes information, or interacts with customers. It also encompasses adapting or supplementing internal human resources and skill sets to align with these technological changes.

Any single technology, department, or business category does not characterize digital transformation. Instead, organizational leaders must continuously determine which digital technologies they will adopt, which they will phase out, and how they will execute technology-related changes as all varieties of digital technologies grow more sophisticated while also adapting as customer and employee needs evolve.

By nature, digital transformation as a process is ongoing due to the evolutionary nature of technology. Even so, organizational leaders will align individual digital transformation initiatives with key business goals, including enhancing customer experiences, reducing risk, optimizing operations, or improving internal decision-making in unique ways. Organizational leaders typically expect measurable ROI from these efforts, such as cost savings, increased revenue, improved efficiency, or higher customer satisfaction.

How does it work?

There is no single digital transformation model that companies can follow. Instead, organizations must understand the digital technologies most relevant to their unique business goals and needs and their more comprehensive digital strategies and capabilities. However, some standard technology categories often arise in discussions of digital transformation, including:

  • Big data: This refers to the storage, management, and analysis of massive datasets that can provide valuable insights into consumer needs and preferences.
  • Business intelligence (BI): This includes the use of data, analytics functions, data expertise, and user interfaces to provide organizational decision-makers with a deeper understanding of operations, customer behavior, market trends, or other key business metrics and criteria.
  • Artificial intelligence (AI): This refers to digital technologies enabling machines or software applications to learn from large datasets and make decisions based on what they “learn.” This serves various business purposes, such as improving risk management strategies or enhancing customer experiences.
  • Internet of Things (IoT): This includes digital technologies that monitor and measure physical objects, such as digital sensors that provide real-time data on supply chain operations or digital devices that track customer behavior.
  • Cybersecurity: This refers to digital technologies that protect digital data, networks, and devices from being compromised by hackers or other cyber threats. A wide range of technologies exists within this category, including tools for user authentication, auditing, and incident response. Cybersecurity is often associated with business continuity, data backup, and data recovery functions.

Organizational leaders often adopt an overarching strategic approach to digital transformation, helping them remain competitive across these categories. In these cases, business leaders collaborate with information technology leaders to develop digital strategies that align digital transformation initiatives with specific business goals.

What are the key benefits?

As suggested, there are as many potential benefits to digital transformation initiatives as technology categories that fall under the purview of digital transformation. Even so, most initiatives are aligned with defined strategic objectives, many of which are similar across organizations. For example:

  • Customer experience (CX): Digital technologies may enable organizations to collect real-time feedback on the quality of their services or products, create more personalized interactions with customers, or automate critical functions associated with customer interactions, among others.
  • Risk management: Digital technologies such as advanced analytics can help organizations anticipate future disruptions and then take steps to mitigate those risks. For example, organizations may use digital technologies to achieve better visibility within their supply chains or anticipate market changes that may impact business performance.
  • Operational improvements: Digital tools such as analytics that augment employee decision-making, IoT sensors that monitor the performance of machines, or AI-driven systems for warehouse management, among others, each drive operational improvements for organizations in unique ways.
  • Innovation: Organizations can leverage digital technologies to improve creativity and collaboration and then accelerate the development of new products or solutions, significantly shortening the time from the inception of a new idea to its realization.

Overall, there are no definitive limits to how digital transformation can help businesses achieve a wide range of strategic objectives, many of which we have yet to conceive.

How can Pyramid Analytics help with digital transformation?

Pyramid Analytics provides organizations across industries with next-generation analytics capabilities through its decision intelligence (DI) platform, which allows meaningful access to advanced analytics for anyone within an organization. Organizations partner with Pyramid Analytics to improve individual and organizational decision-making, enabling their employees to make informed, strategic decisions in real time. That means decision intelligence can become part of and contribute to a wide range of digital transformation initiatives, now and in the future.

Contact us today to learn more about how we can help your business with your digital transformation initiatives.