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Email Marketing Manager - NA

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Description:

Pyramid Analytics is looking to hire an Email Marketing Manager to be responsible for our end-to-end email marketing strategy. We are looking for someone who can balance technical and creative strengths.

From a technical standpoint, areas of focus will include email deliverability, open rates, click-thru rates, targeting list segmentation, nurture program management, and A/B testing.

That’s not meant to overshadow the creative side, though. Creative copywriting is crucial to this role, as you will be working very closely with our content marketing team. We’re looking for someone who can adapt content into crisp, engaging marketing and promotional emails that drives engagement.

Responsibilities:

  • Manage daily operations of the email marketing channel including email content production, contact strategy development, list management, segmentation, development, QA, deployment, testing and optimization, as well as analytics and reporting
  • Collaborate with marketing team members on demand and lead generation activities, conversion programs, and marketing campaigns that provide measurable improvement in top-line and bottom-line growth and meet goals
  • Collaborate with sales to provide email templates and guidance on outbound strategies
  • Develop A/B and multivariate testing strategies and optimize campaigns based on learnings and business needs
  • Ensure solid deliverability through monitoring inbox deliverability, unsubscribe/spam complaint rates, and other deliverability metrics
  • Track and communicate results, success metrics and recommendations for improvement
  • Seek opportunities to improve email development process / support model-driving efficiencies and faster time to market

Qualifications:

  • Bachelor’s Degree
  • 3+ years of email marketing expertise, including CRM management, responsive design, deliverability, list segmentation, and best practices
  • Experience with Hubspot lists, emails, and workflows
  • Experience with A/B testing methodologies
  • Prior success with lead nurturing programs, triggered emails, and marketing automation and content personalization efforts that have demonstrably improved conversion and engagement
  • HTML skills and experience with HTML editor tools
  • A base knowledge of Photoshop
  • Strong copywriting and copy-editing skills

About Pyramid:

The Decision Intelligence Platform from Pyramid Analytics enables enterprises in any industry to maximize the value of data by unifying Data Preparation, Business Analytics, and Data Science in a single Analytics and Business Intelligence (ABI) solution. The Decision Intelligence Platform can be deployed anywhere within hours—from on-premises to private and public clouds and hybrid environments—providing unmatched flexibility, scalability, and the fastest time to value. Pyramid recognizes that Decision Makers are in Business and Technical roles across your company. We balance performance and ease of use…without sacrificing either. Everyone from business operations managers and analysts to the most advanced data scientists get real-time, self-service access to reliable data from any domain or source, customized reports, and deep 20/20 insights. Learn more at www.pyramidanalytics.com.

Pyramid Analytics has offices in global innovation and business centers, including Amsterdam, London (Europe headquarters), New York City (US headquarters), and Tel-Aviv, Israel. Our team lives worldwide because geography should not be a barrier to talent and opportunity. 

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