There are several ways ad hoc reporting can benefit businesses.
While there may already be a number of BI reports used by the business on a regular basis, an ad hoc report isn’t about frequency. It’s about getting the information you need, when and how you need it.
Ad hoc reporting will fill in holes left by regular BI reporting or dig deeper into a specific BI report.
That means ad hoc reports can be produced on the fly, when necessary, and ideally generated by the business user. There should be no need to spend the resources of an IT department or wait for assistance or for the actual report to be done.
The true goal, and benefit, of ad hoc reporting, is to allow business users to ask their own questions, to fill in any gaps of other BI reporting.
It gets better. Here’s what it looks like in real life:
Let’s say you own a business with sales representatives who are each responsible for a specific territory.
While BI reports will give you information on your sales as a whole, individual sales reps could runs queries on their own performance. Examples could include the individual’s performance against the company’s sales targets; the
number of clients visited in a time period, or the number of orders taken by the rep.
The overall report will tell a different story, but the ad hoc report generated by each rep will be from the same data sets, ensuring consistency.
In this example, the company gets the information it needs, and individual reps can build plans of action based on their own ad hoc reports.